There are many differences between consumer and business marketing, one of them being that it is more complex for business buyer to make a quick decision on purchasing a product. “Business purchases often involve large sums of money, complex technical and economic considerations, and interactions among many people at many levels of the buyer’s organization.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 41). When owning your own business you need to think about not only making a random that affects yourself but as well as others that are involve in that business. As well as thinking about if the purchase will be beneficial to your business.
“Many business buyers prefer to buy a complete solution to a problem from a single seller instead of buying separate products and services from several suppliers and putting them together.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 45). As my experience as a consumer I prefer making purchases in different areas, the things I would want to buy might not be available for me in the same stores, but it’s easier for business to do the whole single seller thing to keep them organized of their financial records. Also there are a lot of advantages if a buyer does buy all their products and services with one supplier, they can get better deals that way.
Also to keep their customers a lot of business look for ways to buy products that help the environment. Business buyers are heavily influenced by environmental factors, such as economic, technological, political, competitive, and social and cultural developments.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 48. When businesses buy their products they also have to make decisions to see if it affects their company as well as their business towards their consumers. Now a day people are really worry about protecting our planet and if a business makes a wrong move by purchasing a product that goes against that they could lose a lot of business.
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