EOC Week 10: What are the benefits vs the features?

The benefits of my food truck are that all our products are made from fresh ingredients. Everything will be made to order instead of all the fast food restaurants that have heating lights to have food already made by the time you place your order. Our beverages will be all home styled beverages making it seem like your drinking the best and putting the best ingredients on your system. Our lemonades will be freshly squeezed every morning.  Like most of the wraps that are made they use the already made big tortillas, mine will be made from scratch like my mom would make them when I was little. They will be homemade flour tortillas.

We won’t only serve food but we will serve you with excellent customer service. Products and services both go hand on hand. Me as a customer I expect to go to a restaurant or even a store and be provided with good customer service. Usually I go to a place just because the employees are really friendly and treat me as if I was part of their family, when you eat at my food truck you will get the same feeling.  Another benefit about my business is that is convenient to eat there since my food truck can be just one day be placed outside of your work. You don’t have to be looking around the city to see what you want to have for lunch when it’s already in front of your job or school etc.

Basically the two main benefits about eating at my food truck is the food you’ll be buying and the serves you’ll be getting. When you have a good and healthy meal your day just goes a lot smoother. As well as when you just get a nice friendly smile it can even make your whole day better.

Implementation Evalution Control

The final step is putting everything together, sometimes it can be the hardest or easiest if you have all your plan organized. Lunch in a Wrap will come together by the customers. Our loyal customers are going to make our business grew by telling their friends and relatives about the great products we carry.“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 31). Lunch in a Wrap will be a more of a consumer own business, they will control it by choosing where they want to see the truck park. The customers will interact with our business and we will take every ideas they will give us to make it more for them.“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 2, page 33).

Market Strategy: Price

When it comes to pricing for our wraps will be $5.99 each,we will also give you a choose for those who don’t eat a lot of a 3.99 for half a wrap. This will not include our beverages. Our lemonades will be $1.99 for the regular size, we will only offer one size for the beverages.“Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 9 page 16).I think our prices are very reasonable for the product we are offering. When your working with the freshest ingredients you tend to pay more for them. “Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 9 page 16). Yes since our business is new we are taking a risk with the pricing. I think for the first year it’s more like a trial period and testing for our prices and products.“Pricing may play an important role in helping to accomplish company objectives at many levels.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 9 page 18).

Market Strategy: Promotion

As for our promotions I want Lunch in a Wrap to be more of the social networking with our promotions. I will have promotions on our Twitter page, so who ever follows us will be able to take full advantage that Lunch in a Wrap will throw your way. On our Facebook page will give you an extra discount and depending on our day it could be a free fresh lemonade or a free wrap if you check yourself in when you eat with us. That won’t happen all the time that’s why you have to follow us in Twitter too to find out when those days will be.“Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 13 page 37).By doing this promotions we will get more faithful customers that will follow our every move. “In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives.” (Marketing: An Introduction, Armstrong & Kotler Chapter 13 page 37).

Market Strategy: Distribution

Lunch in a Wrap is not planned to be a franchise or a big brand. I want to stay local for the most part. Since it’s a food truck we can easily go to drive to another state to give the people a little taste of what Lunch in a Wrap it’s made out of. “Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 10 page 5).We will do have a website talking about our product and how the history of Lunch in a Wrap. This will also get people familiarized with the product. “But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 10 page 5).

Market Strategy: Product

“Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 8 page 17). Lunch in a Wrap’s product will be delicious home-made wraps. This product I personally think will attract all the people that watch what they eat. Like mentioned before on previous parts of my marketing plan, all of our wraps will be made out of fresh ingredients.

“Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 8 page 21). Lunch in a Wrap will only be introduced in Las Vegas. I feel if we would have it all around the country the business will get too main stream and I want it to be more like a niche inspired lunch truck. People will be more eager coming to Las Vegas and follow our truck since here is the only place you can try our delicious wraps.

Target Market Strategy

A target market strategy is very important for a business, depending how good your strategy is it can easily make or break a business. A market strategy is basically finding away place your product for it to stand out from other competitors and bring back your current customer. With Lunch in a Wrap we have an advantage because we can easy place our truck where we know people will buy and consume our product. “Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 57). At this point of your marketing plan you need to start getting more creative and aware of the decisions that you take towards your business. One of the things I will be using will be the placement of our product; which is our food truck. “A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return.”(Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 57).

This will be my business logos.

Logos done by Filipe Carvalho

a Graphic Design Student at The Art Institute of Las Vegas