Objectives

Lunch in a Wrap will focus a lot on their marketing objectives. By staying focus on our business objects it will make us succeeded and grow our business. Our objectives will be determined by two main factors, to make our customers happy and making profits. “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.(Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 43)”.

Here are the following objectives for Lunch in a Wrap:

1. Our customers happiness is our priorities.
2. To always give the customer the freshest food to order.
3. The only way we will market is through all social medias like Twitter, Facebook, YouTube, and blog sites. This will make our food truck more like a niche product.
4. Always delivering great products and also to grow our business at least 40% .
5. To have our customers participate in every movement that we do and use their feedbacks to benefit Lunch in a Wrap.

So basically for Lunch in a Wrap we care about our customers and we make sure we take care of them. They are the once that will help grow the business by a simple word of mouth. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 43)”.