Objectives

Lunch in a Wrap will focus a lot on their marketing objectives. By staying focus on our business objects it will make us succeeded and grow our business. Our objectives will be determined by two main factors, to make our customers happy and making profits. “The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.(Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 43)”.

Here are the following objectives for Lunch in a Wrap:

1. Our customers happiness is our priorities.
2. To always give the customer the freshest food to order.
3. The only way we will market is through all social medias like Twitter, Facebook, YouTube, and blog sites. This will make our food truck more like a niche product.
4. Always delivering great products and also to grow our business at least 40% .
5. To have our customers participate in every movement that we do and use their feedbacks to benefit Lunch in a Wrap.

So basically for Lunch in a Wrap we care about our customers and we make sure we take care of them. They are the once that will help grow the business by a simple word of mouth. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 43)”.

Business Mission Statement

Lunch in a Wrap is a food truck that is design to provide the freshest and healthiest ingredients in a wrap. We deliver the a friendliest service making smiles everywhere we park our truck. “At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company. (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 39)”. Lunch in a Wraps mission is to have everybody that tries our wraps fall in love with them and our friendly staff. Our healthy food will just make you feel great all around and put a smile to your face every time you bite into our wraps. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 39)”.

EOC: The Pitch

My food truck will consist of wraps; Caesar wrap, buffalo wrap, and even crispy chicken wraps. My truck will only have five different delicious wraps you can choose from. The menu will be easy so you always know what you really want right away. The name of my food truck will be Lunch in a Wrap, meaning that you can have your lunch really fast as well as in a delicious wrap. My wraps will be all made with fresh produce as well as big flour tortillas made in the spot to guarantee a fresh taste in every bite.

For refreshments you can choose from delicious homemade still fresh lemonade or raspberry tea made with fresh raspberries. Lunch in a Wrap thought that those two refreshments will surely satisfy your thirst. For your side orders you can have an option of our fresh sweet potato fries or a variety of organic chips in a bag. You will feel healthy and good eating our wraps as well as giving your taste buds what they want. My food truck will differentiate from other trucks because it won’t be your typical greasy food they sell at food trucks, it’s way to get a healthy meal on the go.

Lunch in a Wrap will have a wrap of the month, this wrap will be a wrap that is not in the menu. You will have to find out about secret wrap of the month by following us through Twitter. This is a great way to show new wraps and test them out to our customers to see if the new wrap can make it to Lunch in a Wrap menu. By letting our customers participate in choosing the next new wrap to the menu is a great way to get them involve with the brand.

EOC Week 5: Social Networks and Job Hunting

Employers are using social network sites a lot more for hiring methods. My opinion on this is that they shouldn’t use Facebook as a source for looking up their future employees. It’s kind of for me an invasion of privacy. They are other social networking sites to be design for professional use only like LinkedIn and I think that’s a better site to look at if you want to spy on your future employees. It will show their potentials and experiences that the future employee has. “Others note that while LinkedIn contains a more comprehensive résumé database,

candidates tend to value referrals from their connections on Facebook more.”( Recruiters Troll Facebook for Candidates They Like, Joe Light). Facebook wasn’t designed to be a professional social networking site; therefore I don’t understand why recruiters would be going to search for their new employees through it.

I do understand that companies are using social network sites as new sources of marketing and advertising and that’s a great idea I don’t have no problem with that. I think that’s a great way to have your consumers engage with the brand a lot more. “For example, brands ranging from Burger King to the Chicago Bulls are “tweeting” on Twitter.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 17).  Doing things like that makes the consumer participate more and get to know about special events or promotions that the brand is doing. Some companies use YouTube as another social networking site to have a different way to get to their consumers. That’s another fun and different way to get audience’s attention.  I don’t disagree with companies using social sites for advertising and marketing but I do disagree when they try to hire through this sites. Social networking sites were designed for simply social matters not for professional.

EOC Week 4: Consumer vs. Business Marketing

There are many differences between consumer and business marketing, one of them being that it is more complex for business buyer to make a quick decision on purchasing a product. “Business purchases often involve large sums of money, complex technical and economic considerations, and interactions among many people at many levels of the buyer’s organization.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 41). When owning your own business you need to think about not only making a random that affects yourself but as well as others that are involve in that business. As well as thinking about if the purchase will be beneficial to your business.

“Many business buyers prefer to buy a complete solution to a problem from a single seller instead of buying separate products and services from several suppliers and putting them together.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 45). As my experience as a consumer  I prefer making purchases in different areas, the things I would want to buy might not be available for me in the same stores, but it’s easier for business to do the whole single seller thing to keep them organized of their financial records. Also there are a lot of advantages if a buyer does buy all their products and services with one supplier, they can get better deals that way.

Also to keep their customers a lot of business look for ways to buy products that help the environment.  Business buyers are heavily influenced by environmental factors, such as economic, technological, political, competitive, and social and cultural developments.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 5 page 48. When businesses buy their products they also have to make decisions to see if it affects their company as well as their business towards their consumers. Now a day people are really worry about protecting our planet and if a business makes a wrong move by purchasing a product that goes against that they could lose a lot of business.

 

My Demographics

My generation is called the Millennials, this group includes people that were born between 1977 and 2000. They say that this generation grew up with technology and I believe that’s true. They don’t just embrace technology; it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. (Marketing : An Introduction, Armstrong  & Kotler , Chapter 3 page 17). Our generation is much more involving with social networks sites than ever before. Companies that are trying to reach this market use sites as Facebook, Twitters, etc. to advertise their brand and products. That’s basically a way to catch a Millennials eye.

I do agree that I fit well in this generation; my life revolves around technology in a daily basis. I have my cell phone with me all time. I’m always keeping up with the latest’s news by simply login in into my social networking sites. There is no day I don’t use the internet in my life. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. (Marketing : An Introduction, Armstrong  & Kotler , Chapter 3 page 17). In this fast moving pace live that we are in, I usually don’t have the time to sit down and watch the news on a TV, we rely on internet to get our news.

 “Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand,” (Marketing : An Introduction, Armstrong  & Kotler , Chapter 3 page 17). That’s a smart move for the campaign to go that way because if they wanted to target the younger target, they could only do it by mastering social media sites.

Great Customer Service

I recently just purchased my first car, it was a big step to make and a bigger decision. When I was first thinking about buying my first car I had many options but I was set on a Scion tc, I have never been that interested on this type of cars but when they came out with a new model this year it was love at first sight.

 At first I was having such a hassle trying to get approve for a loan, when I went to apply in a credit union even with my dad co-signing the loan I couldn’t even get approve plus they weren’t much help anyways. I was getting really frustrated thinking I might not be able to get my car any time sooner but I was still determined so I decided to try another bank, Nevada Federal Credit. When it was my turn to talk to one of the representatives I had explained my situation to the rep and she was so helpful. If it wasn’t for the lady giving me all the advises she did I probably would be without my car right now. What I liked about the representative is that she didn’t try to run my credit just so she can get credit for an application loan, she really did wanted the best for me. She explained to me that if I didn’t get approve for the last bank that I might not get approve with them either since they work kind of the same way but she did tell me to go try a dealership. So after that I decided to go to the dealership.

Nick help me and he was so nice and helpful. He sat me down and gave me all the paperwork to fill out, he also brought me and my family some water. They sure enough run my credit and I was approve with a really low interest and with no co-signer. “Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully.” [Marketing: An Introduction by Armstrong and Kotler, Chapter 1 Page 4]. I was really dreaded the thought about the experience on buying my first car but, Nick as well as the representative at the bank made my experience much smoother then I thought making me want to refer all my family and friends back to them. Great customer service is the key to a successful company.