Lunch in a Wrap is a food truck that is design to provide the freshest and healthiest ingredients in a wrap. We deliver the a friendliest service making smiles everywhere we park our truck. “At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company. (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 39)”. Lunch in a Wraps mission is to have everybody that tries our wraps fall in love with them and our friendly staff. Our healthy food will just make you feel great all around and put a smile to your face every time you bite into our wraps. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 39)”.
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