Monday, September 12, 2011

Market Strategy: Promotion

As for our promotions I want Lunch in a Wrap to be more of the social networking with our promotions. I will have promotions on our Twitter page, so who ever follows us will be able to take full advantage that Lunch in a Wrap will throw your way. On our Facebook page will give you an extra discount and depending on our day it could be a free fresh lemonade or a free wrap if you check yourself in when you eat with us. That won’t happen all the time that’s why you have to follow us in Twitter too to find out when those days will be.“Sellers may use consumer promotions to urge short-term customer buying or to enhance customer brand involvement.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 13 page 37).By doing this promotions we will get more faithful customers that will follow our every move. “In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives.” (Marketing: An Introduction, Armstrong & Kotler Chapter 13 page 37).

No comments:

Post a Comment