“Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 8 page 17). Lunch in a Wrap’s product will be delicious home-made wraps. This product I personally think will attract all the people that watch what they eat. Like mentioned before on previous parts of my marketing plan, all of our wraps will be made out of fresh ingredients.
“Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 8 page 21). Lunch in a Wrap will only be introduced in Las Vegas. I feel if we would have it all around the country the business will get too main stream and I want it to be more like a niche inspired lunch truck. People will be more eager coming to Las Vegas and follow our truck since here is the only place you can try our delicious wraps.
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