Implementation Evalution Control

The final step is putting everything together, sometimes it can be the hardest or easiest if you have all your plan organized. Lunch in a Wrap will come together by the customers. Our loyal customers are going to make our business grew by telling their friends and relatives about the great products we carry.“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 2 page 31). Lunch in a Wrap will be a more of a consumer own business, they will control it by choosing where they want to see the truck park. The customers will interact with our business and we will take every ideas they will give us to make it more for them.“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 2, page 33).