Market Strategy: Price

When it comes to pricing for our wraps will be $5.99 each,we will also give you a choose for those who don’t eat a lot of a 3.99 for half a wrap. This will not include our beverages. Our lemonades will be $1.99 for the regular size, we will only offer one size for the beverages.“Competition-based pricing involves setting prices based on competitors’ strategies, costs, prices, and market offerings.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 9 page 16).I think our prices are very reasonable for the product we are offering. When your working with the freshest ingredients you tend to pay more for them. “Consumers will base their judgments of a product’s value on the prices that competitors charge for similar products.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 9 page 16). Yes since our business is new we are taking a risk with the pricing. I think for the first year it’s more like a trial period and testing for our prices and products.“Pricing may play an important role in helping to accomplish company objectives at many levels.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 9 page 18).