Market Strategy: Distribution

Lunch in a Wrap is not planned to be a franchise or a big brand. I want to stay local for the most part. Since it’s a food truck we can easily go to drive to another state to give the people a little taste of what Lunch in a Wrap it’s made out of. “Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 10 page 5).We will do have a website talking about our product and how the history of Lunch in a Wrap. This will also get people familiarized with the product. “But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change.” (Marketing: An Introduction, Armstrong & Kotler, Chapter 10 page 5).